Thursday, 3 November 2016

Data is the ‘biggest battle ground’ in marketing, says McKinsey expert

Global lead for marketing and tech at McKinsey, Jason Heller, says data science is the area of marketing that can make or break campaigns

from ComputerWeekly: All Computer Weekly Content http://www.computerweekly.com/news/450402276/Data-is-the-biggest-battle-ground-in-marketing-says-McKinsey-expert

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